Home » The Promenade

The Promenade

50,000 SF Specialty Retail Center nestled in the heart of Wyomissing Borough in Berks County, Pennsylvania

100 North Park Road – Wyomissing, Berks County, PA 19610

Final Component of Wyomissing Square Mixed-Use Center

Aerial photo of the retail space available at The Promenade at Wyomissing Square 33,000 SF specialty retail center on the ground floor of the 100 Park at Wyomissing Square apartment complex in Wyomissing, Berks County, PA

Aerial view of the future site for The Promenade at Wyomissing Square – 33,000 SF retail center located along Hill Avenue at Park Rd in Wyomissing, PA

The Promenade at Wyomissing Square is a 50,000 SF specialty retail center that is currently under development in the Borough of Wyomissing in Berks County, PA. It is owned by Promenade Square LLC, a Brickstone Realty affiliated entity led by John Connors (the master developer for Wyomissing Square) who will also take charge of developing and managing the property as well. It is the final component of is an $80 million mixed use Brownfield redevelopment project known as Wyomissing Square Mixed-Use Center that includes 248-unit luxury apartments, a 135-room Courtyard Hotel by Marriott, a 60,000 SF office building, and a 13,000 SF restaurant anchor.

The apartments know as 100 Park and the Courtyard Hotel by Marriott have clearly distinguished themselves as market leaders in every respect. The Promenade will be no exception. All together they will generate great synergy and become the new center of gravity for Wyomissing Borough.

The Promenade at Wyomissing Square

Rendering of the The Promenade at Wyomissing Square retail center with an hardscaped outdoor Promenade public space located in the Borough of Wyomissing in Berks County, PA

An 11,000 SF hardscaped “promenade” will run the entire length of the premises and offer an aesthetically pleasing shopping environment

The Promenade will feature a variety of upscale shops, boutiques, restaurants organized along an 11,000 SF outdoor “promenade” that will be the defining element of the project. Our aspiration is to bring an exceptional retail experience to this landmark development and create a town center-like atmosphere with an elegant public gathering space that allows for the integration of the people, the place, and the larger community.

While each component of the project have been tremendously successful in their own right, the shops & restaurants at The Promenade will offer a highly visible, accessible, and inviting “third place” providing a value added convenience for the neighboring office workers, apartment residents, and hotel guests within the complex.

Community Centric Tenant Mix

The Promenade Restaurant End-cap Rendering

Rendering of the 5,300 SF restaurant end-cap that will anchor The Promenade at Wyomissing Square

The Promenade at Wyomissing Square will feature a community-centric tenant mix anchored by high quality food & beverage tenants. It will feature a variety local, regional, and national brand retailers, restaurants, & specialty food purveyors offering goods & services catered to the everyday needs of the local community. Targeted prospects include fine-dining, fast casual dining, frozen yogurt, coffee shop, fitness center, sporting goods, pet supplies, etc.

A best-in-class fine dining establishment (currently under signed Letter of Intent) will occupy the 5,300 SF end cap space and will feature outdoor dining for 48 guests. The steady stream of restaurant patrons and the outdoor dining element will re-energize the area giving it a lively, cosmopolitan feel.

We are currently in the process of putting together a dynamic tenant mix that will likely include:

  • Gym/fitness center
  • Massage & facial spa
  • Sporting Goods & Apparel
  • Pet Products & Services
  • Coffee/specialty food
  • Gourmet Grocery Store
  • Frozen Yogurt
  • Apparel/Gift/Home

This diverse and complimentary lineup of tenants will generate great synergy both among themselves and with the larger mixed-use center and surrounding uses as well.

Elegant Public Gathering Space

The addition of a high quality public realm will allow for the integration of the people, the place, and the larger community by offering a “third place” where shoppers, diners, workers, residents, visitors can all come together in a town-center like atmosphere.

With its intricate patterned hardscaping, numerous planters, brilliant them lighting, and dedicated outdoor dining areas, The Promenade is designed to be the ceremonial “front door” of Wyomissing Square, providing an elegant public gathering space and creating the perfect context for what will be Berks County’s most upscale shopping and dining destination.

This slideshow requires JavaScript.

 

Walkable Town Center

The idea is to bring neighborhood retail back to the neighborhood. Regional malls and big box Power Centers are great for major shopping trips, but they are designed to serve the region and thus are often they’re often hectic, inconvenient and impersonal places. We are far better served when smaller format neighborhood oriented retail uses are located in walkable mixed-use places like The Promenade at Wyomissing Square.

Walkscore Map & Town Center Definition

WalkScore map for Wyomissing Square Mixed-Use Center and surrounding neighborhood.

The benefit is more than just the convenience of being able to get your morning coffee in your own neighborhood; it is also a greater sense of community and connectedness that comes with being able to work out, dine out, and hang out with your neighbors in your own backyard. The Promenade will enhance an already thriving community building on the success of downtown West Reading anchoring this highly walkable “Main Street” style commercial corridor with a mixed-use center that offers the kind of pedestrian lifestyle and amenities that more and more Americans increasingly demand.

 

RELATED LINKS:

For leasing inquiries please contact:

Gregory T. Heflin – gheflin@brickstoneco.com – (215) 514-5114

John Connors JR – jconnorsjr@brickstoneco.com – (215) 972-1550


5 Comments

    • Ana says:

      The Courtyard Reading Wyomissing offers a coprorate Marriott loyalty program, WiFi, and 2,100 square feet of meeting space. Mark DiPiazza, general manage of The Courtyard Reading Wyomissing comments it would be incorrect to assume that business clients coming to area are doing so primarily to make sales calls on local companies, that in fact they “see a lot of guests coming for trade gatherings, training purposes or coprorate meetings.”

Leave a comment

Your email address will not be published. Required fields are marked *