Below are three maps that highlight the location advantages of The Promenade at Wyomissing Square as it relates to its competition, its proximity to major demand generators, and its surrounding land-uses.

The Promenade at Wyomissing Square is not your average strip mall.  In fact, it is designed to be a fresh approach to retail that offers a new kind of shopping and dining experience not available in the market. So while traditional retail site selection metrics are certainly important factors to consider when evaluating potential site locations, they may not tell the whole story as the post-recession retail landscape continues to evolve.

The Promenade at Wyomissing Square has excellent demographics, parking availability, traffic count, etc. but the quality of its location is best demonstrated visually using maps.  What better way to evaluate the pros and cons of a potential site location than viewing it from different vantage points using maps.

RETAIL CENTER COMPETITION MAP

As first new retail center developed on south side of tracks since VF Outlet Center in 1970s, The Promenade is conveniently located in direct proximity to Berks County’s largest employment Hub and its most affluent residential neighborhoods.

The Promenade town center location offers convenience, comfort, and community

This retail center competition map displays location of The Promenade at Wyomissing Square and the five largest competing retail shopping centers in its trade area. The traditional retail center competition map for The Promenade did not tell the whole story until it was overlaid with an average household income map.  Then you can see that while all five competing retail centers are clustered on the other side of the bypass in sprawling low density shopping center developments, The Promenade is uniquely positioned at the doorstep of Wyomissing’s affluent residential neighborhoods AND its largest employment hub.

Demand Drivers Proximity Map

The Promenade at Wyomissing Square’s convenient central “town center” location will uniquely position its shops & restaurant tenants to capture and serve the daily traffic generated by a diverse array of nearby demand drivers.

The Promenade at Wyomissing Square centrally located at the heart of areas retail, residential, and employment hubs

1. Wyomissing Square Mixed-Use Center – is a demand/traffic driver itself with apartment residents, hotel guests, office workers, and restaurant diners directly on site each and every day
2. VF Outlet Village – is a 450,000 SF destination retail district located directly across the street and features more than 70 stores  It draws nearly 2 million customers to the site every year and generates $50 million in sales
3. West Reading Main Street – Main Street style retail corridor that features over 200+ small businesses along 1 mile stretch of Penn Avenue, and has become favorite spot for visitors seeking art, culture, and food.
4. Reading Hospital & Medical Center – 6,900+ employees working at 22-building, 36-acre complex just 0.5 miles down the road
5. Wyomissing Rooftops – convenient access to Wyomissing Borough customer base and the density of affluence concentrated in nearby residential neighborhoods just across Penn Ave

Surrounding Land-Use Map

This map takes an even closer look at The Promenade’s location by mapping out the surrounding land-uses that can be found in the immediate neighborhood.   The diversity of surrounding land-uses at The Promenade help give context to its conception as an upscale specialty retail center that has truly been woven into the fabric of the existing town center in Wyomissing and offers a different retail experience that your average  single-use car centric grocery anchored shopping mall.

Diversity of land uses and building types surround Wyomissing Square add to its “town center” feel

The Promenade retail center will benefit from the synergies created by cross-use between residents, hotel guests, office workers, restaurant diners, and shoppers.  Conversely, the shops, restaurants, and public space at The Promenade will add to the neighborhoods walkability increasing the neighborhoods vitality by activating the street with more foot traffic and a lively public space.

Non-Commercial Anchors add sense of Authenticity, Character, Community

The presence of a numerous government, civic, religious buildings and uses in the neighborhood surrounding The Promenade at Wyomissing Square add to authenticity and character to the place.  The presence of public buildings and similar such uses offer both economic and social benefits to the community and are often the glue that holds together a vibrant town center.  Wyomissing Public Library, Borough Hall, the US Post Office, and several schools and churches are all within a stones throw of The Promenade at Wyomissing Square.  These institutions create a sense of permanence that make Wyomissing/West Reading feel less like a shopping center and more like a town center.

RELATED LINKS:

Think The Promenade at Wyomissing Square might be a good location to open your new shop or restaurant? Visit our leasing page for specifics on availability, pricing, lease terms, etc. and be sure to download a copy of the marketing flyer:

• Wyomissing Square Retail Leasing Information
• Retail Marketing Brochure – The Promenade