Wyomissing Square is an award-winning $80 million mixed-use brownfield redevelopment project in the heart of Wyomissing Borough–an affluent suburb of Reading, PA. This adaptive reuse project has transformed a formerly underutilized 13-acre brownfield infill site into a thriving mixed-use community with apartments, retail, office space, and a hotel:
- 100 Park – 248-unit luxury apartment complex
- Courtyard by Marriott – 135-room hotel & business center
- Viva Bistro and Tapas Lounge – a 13,000+ SF spectacle restaurant,
- Berkshire Professional Center – 60,000 SF medical office building
- The Promenade (coming soon) – 33,000 SF specialty retail center
Wyomissing Square Mixed-Use Center was designed to be a 24-hour Live-Work-Stay-Play community. Its high density, compact urban style building form has allowed us to accommodate a variety of uses on this small infill site. This once vacant brownfield has now become pulse node of activity that has enhanced an already vibrant community with a mixed-use center that offers the kind of walkable urban lifestyle that has become increasingly popular among today’s renters & workers both you young and old. Wyomissing Square boasts a WalkScore of 80 indicating that the neighborhood is “very walkable and most errands can be carried out on foot” – a rarity in the suburbs. (click here to view interactive walkscore flyer)
John Connors of Brickstone Realty – a commercial real estate company based in Center City Philadelphia—created the template for this master planned community and recruited the “best in class” development partners to execute each component of the plan.
- JMH Management—is the original entity that brought an unmatched location to the table and provided the project with instant credibility with the existing three-time Best of Berks restaurant veteran Viva Euro Fusion Bistro anchoring The Promenade
- The Bozzuto Group—developed and manages the residential component bringing first-rate luxury living development, construction and management to the project which will be integral in attracting a fresh, thriving, professional, mixed use environment.
- Rock Creek Hospitality—is the owner/developer of the Courtyard by Marriott Reading-Wyomissing, the first Marriott Hotel in Berks County, PA
- Promenade Square, LLC—an affiliate of Brickstone Realty is the owning/managing entity of The Promenade and has is currently crafting the ideal retail mix for this 33,000 SF specialty retail component alone along Hill Ave
SMART GROWTH DEVELOPMENT
The project has been recognized as a textbook model of “smart growth” development by the Delaware Valley Smart Growth Alliance and has received $2.5 million in grants from the State of Pennsylvania for its contribution to the economic development and urban revitalization of the community. (Click for DVSGA award page) The development replaced an abandoned industrial building and has been a significant component in the transformation of the neighborhood from its industrial roots into a banking, services, and medical base economy.
Wyomissing Square is on the cutting edge of the next wave of real estate investment and development that will largely be directed towards creating or recreating “walkable urban places” (Read article by LOCUS President Christopher Leinberger) The recession has shown us that the post WWII development model of low-density auto-centric suburban sprawl is unsustainable. Cities and towns have recognized this face and many are actively working to direct growth back towards the center by offering incentives to encourage the development of urban infill projects that can make use of existing infrastructure and add to the vitality of traditional town centers.
Wyomissing Square is located at the intersection of Penn Ave & Park Rd in the Borough of Wyomissing, PA – an affluent residential enclave in Berks County with average household income of $115,000.
VF Outlet Village
It is located right heart of the Wyomissing Borough’s historic core on an urban infill site that was once a part of the Berkshire Knitting Mills. Just across the street is the 450,000 SF, 70-store VF Outlet Village one of Greater Reading’s major tourist destinations.
It serves as the Western anchor of the Penn Corridor—the 2-mile stretch of Penn Avenue that has become Greater Readings Hub for arts, dining, shopping, & culture. It is a short walk away from the one-of-a-kind boutiques, bistros, and galleries that line Penn Avenue in Downtown West Reading.
Reading Hospital & Medical Center is located on a 22-building, 36-acre site less than half a mile down Park Rd on the other side of Penn Ave. With more than 6,900 employees including some 600+ staff physicians, it is Berks County’s largest employer.
The Wyomissing Square Mixed-Use Center has been a tremendously successful endeavor thus far. The 100 Park apartments are over 95% leased and have its residents have an average annual income of some $92,000. The Courtyard Hotel has a 70% nightly occupancy rate and has become a favorite of the local business community, who often use it to conduct meetings and events. Viva bistro & Tapas Lounge continues its streak of Best of Berks honors and consistently draws more than 3,500 patrons through its doors every week. The Berkshire Professional Center office building is nearly fully occupied with administrative offices for the Reading Hospital & Medical Center.
The final component of the project is the 33,000 SF specialty retail center that will be known as The Promenade. We are hard at work crafting an ideal tenant mix that will compliment the projects other components as well as the surrounding neighborhood. We are currently in the pre-leasing phase and expect construction to begin early this summer with a grand opening by Fall 2013.
A few months back we posted a question on The Promenade at Wyomissing Square Facebook Page asking our fans, followers, and the local community what kind of tenants they would most like to see open at The Promenade. We have used your feedback to help guide and inform our targeted retail tenant mix. Below are the results for all responses that received at least 13 votes:
What store or restaurant would you want to see open a new location at The Promenade?
- Wegmans – 585
- Whole Foods Market – 276
- Trader Joes – 186
- Book Store – 80
- Cheesecake Factory – 75
- Non-Chain Restaurant – 56
- Crate and Barrel – 41
- Apple Store – 40
- Joes Crab Shack – 29
- Williams and Sonoma – 26
- H&M – 25
- Olive Garden – 25
- IKEA – 22
- Pottery Barn – 21
- Romano’s Macaroni Grill 18
- Bonefish Grill 15
- Upscale Boutique – 15
- Homegoods – 13
- Sephora – 13
(You can still vote for your favorite tenants HERE)
1,000+ Votes for Grocery Store Category
There were a total of 1,734 votes cast answering this poll question. The Grocery Store category received by far the most support with Wegmans, Whole Foods, and Trader Joes collectively garnering over 1,000 votes. While this poll is obviously not scientific by any means, it nonetheless indicates the greater Wyomissing community’s overwhelming demand for a new upscale specialty grocery option.
Promenade ideal for a smaller format, upscale specialty grocer
The Promenade at Wyomissing Square is more of neighborhood/specialty retail center with a gross leaseable area of some 33,000 SF (50,000 SF including Viva) and is not nearly large enough to accommodate the space/parking needs of a large supermarket like Wegmans or Wholefoods.
However, it is the perfect venue for a smaller upscale specialty grocery tenant featuring quality fresh produce and a variety of prepared foods like a DiBruno Brothers for example. We are actively pursuing potential tenants to meet this unmet demand and hope to make such a market a central piece of The Promenade’s tenant mix.
High-Quality Food & Beverage to Anchor Promenade
Other retail categories of not that received significant votes are restaurant tenants (218+) and home/furniture tenants (123+ votes). Food & Beverage will play a key role in anchoring The Promenade as a fine dining restaurant, a bakery, and a coffee shop have already signed letters of intent to lease space with other restaurant/food uses to come. Size may be an issue for many big box furniture/home retailers, we will continue to target smaller format, boutique style tenants featuring home décor/furnishing products.
A big thanks to all of you who made you heard by answering our poll question. Your feedback has been invaluable. Stay tuned for more announcements about the future tenant lineup at The Promenade at Wyomissing Square.
Wyomissing Square, a set on Flickr.
Wyomissing Square is an award-winning $80 million mixed-use brownfield redevelopment project located in Wyomissing, PA.
It is Berks County’s first Live.Work.Stay.Play mixed-use communities and has brought an urban flavor to the western end of the Penn Corridor.
The Wyomissing Square Mixed-Use Center is located on a 13 acre infill site in the heart of Wyomissing Borough. It consists of 248 luxury rental apartments, a 135-room Courtyard by Marriott, a 60,000 SF office building, and a 13,000 SF Euro-Mediterranean restaurant.
The final component of the project is a 33,000 SF specialty retail center known as The Promenade at Wyomissing Square. Brickstone Realty of Philadelphia, PA – the master developer of Wyomissing Square – will retain ownership of the retail component. www.brickstoneco.com
Check out this SlideShare Presentation for a brief overview of all the buildings, businesses, and tenants at the Wyomissing Square Mixed-Use Center – Berks County’s first and only LIVE-WORK-STAY-PLAY mixed-use community – located in the heart of Wyomissing Borough, Greater Reading’s most affluent suburban enclave
For more information about leasing space at The Promenade at Wyomissing Square contact:
John Connors Jr
BNY Mellon Independence Center
701 Market St
Philadelphia, PA 19106
100 Park at Wyomissing Square is a 248-unit luxury apartment building owned and operated Bozzuto Management Comapany. The new housing option offers one-, two-, and three-bedoom apartment homes and stacked town homes in a hotel-style building. With chef caliber kitchens, over-sized tubs, and expansive windows 100 Park provides luxury in an urban chic environment.
Community amenities include a clubhouse, state-of-the-art fitness center, an e-lounge, a pub style billiards room, and a swimming pool with sun deck. Free WiFi is available on the pool deck and other common areas. In addition (more…)
Viva Bistro & Tapas Lounge is an upscale, casual Euro-Mediterranean restaurant featuring contemporary French and Italian cuisines with over 25 Appetizers and Tapas served graciously in a beautiful, warm and friendly “Old World” Bistro and trendy, cosmopolitan Lounge setting.
(Photos from Viva’s Facebook/Yelp Pages)
The Berkshire Professional Center is a 60,000 SF office building owned and operated by JMH Managemet Co. The building’s largest tenant is the Reading Hospital which leases 3 full floors to house the administrative offices of its various departments within the hospital.
The following departments are located at the Reading Hospital at Wyomissing campus:
- Human Resources/Employment
- Outpatient Nutrition Counselors
- Fiscal Affairs
- General Accounting
- Accounts Payable
- Contract Payment Manager
Other occupants at The Berkshire Professional Center include JMH Inc. Management & Real Estate, Viva Good Life/Toscani Grill Executive Offices, and DMS Financial, Inc.
The 135-room Courtyard by Marriott at the Wyomissing Square mixed-use center is the first Marriott Hotel in Berks County and raised the bar for the local hotel contingent.
The Courtyard has become the favored choice in the area of both business and leisure travelers alike allowing it to achieve an above average nightly occupancy rate. Guest rooms offer free WiFi, a working desk, and flat screen 32″ TV.
The Courtyard has three conference rooms totaling 2100 SF that are ideal for both corporate business meetings and social gatherings up to 145 people. Every meeting room comes equipped with free wired and wireless high-speed Internet access and a 42-inch flat-screen TV. (more…)
The Promenade at Wyomissing Square is a 50,000 SF specialty retail center that is currently under development in the Borough of Wyomissing in Berks County, PA. It is owned by Promenade Square LLC, a Brickstone Realty affiliated entity led by John Connors (the master developer for Wyomissing Square) who will also take charge of developing and managing the property as well. It is the final component of is an $80 million mixed use Brownfield redevelopment project known as Wyomissing Square Mixed-Use Center that includes 248-unit luxury apartments, a 135-room Courtyard Hotel by Marriott, a 60,000 SF office building, and a 13,000 SF restaurant anchor.
The apartments know as 100 Park and the Courtyard Hotel by Marriott have clearly distinguished themselves as market leaders in every respect. The Promenade will be no exception. All together they will generate great synergy and become the new center of gravity for Wyomissing Borough.
The Promenade will feature a variety of upscale shops, boutiques, restaurants organized along an 11,000 SF outdoor “promenade” that will be the defining element of the project. Our aspiration is to bring an exceptional retail experience to this landmark development and create a town center-like atmosphere with an elegant public gathering space that allows for the integration of the people, the place, and the larger community.
While each component of the project have been tremendously successful in their own right, the shops & restaurants at The Promenade will offer a highly visible, accessible, and invititing “third place” providing a value added convenience for the neighboring office workers, apartment residents, and hotel guests within the complex.
Community Centric Tenant Mix
The Promenade will feature a community centric tenant mix catered to the needs of the local community. It will be anchored by high quality food and beverage that will become neighborhood favorites.
A best-in-class fine dining establishment (currently under signed Letter of Intent) will occupy the 5,300 SF end cap space and will feature outdoor dining for 48 guests. The steady stream of restaurant patrons and the outdoor dining element will re-energize the area giving it a lively, cosmopolitan feel.
We are currently in the process of putting together a dynamic tenant mix that will likely include:
- Gym/fitness center
- Massage & facial spa
- Sporting Goods & Apparell
- Pet Products & Services
- Coffee/specialty food
- Gourmet Grocery Store
- Frozen Yogurt
This diverse and complimentary lineup of tenants will generate great synergy both among themselves and with the larger mixed-use center and surrounding uses as well.
Elegant Public Gathering Space
The addition of a high quality public realm will allow for the integration of the people, the place, and the larger community by offering a “third place” where shoppers, diners, workers, residents, visitors can all come together in a town-center like atmosphere.
With its intricate patterned hardscaping, numerous planters, brilliant them lighting, and dedicated outdoor dining areas, The Promenade is designed to be the ceremonial “front door” of Wyomissing Square, providing an elegant public gathering space and creating the perfect context for what will be Berks County’s most upscale shopping and dining destination.
Walkable Town Center
The idea is to bring neighborhood retail back to the neighborhood. Regional malls and big box Power Centers are great for major shopping trips, but they are designed to serve the region and thus are often they’re often hectic, inconvenient and impersonal places. We are far better served when smaller format neighborhood oriented retail uses are located in walkable mixed-use places like The Promenade at Wyomissing Square.
The benefit is more than just the convenience of being able to get your morning coffee in your own neighborhood; it is also a greater sense of community and connectedness that comes with being able to work out, dine out, and hang out with your neighbors in your own backyard. The Promenade will enhance an already thriving community building on the success of downtown West Reading anchoring this highly walkable “Main Street” style commercial corridor with a mixed-use center that offers the kind of pedestrian lifestyle and amenities that more and more Americans increasingly demand.
For information on leasing retail space at The Promenade at Wyomissing Square visit: Promenade LoopNet Listing Webpage and for all leasing inquiries please contact:
Phone: (215) 972-1550